Makeover Monday Week 34: American Cellphone Use

This week my analysis focused on findings from a survey which looked at cell phone use among U.S. parents and teens. This data is provided by the Pew Research Center — more information about this survey is here, and additional research about how often we swipe, touch, click our phones is here. Three facts stood out to me about the average American cellphone use: 145 average daily minutes are spent on a phone, 2,617 average daily taps, swipes, clicks, and nearly 1,000,000 average yearly taps, swipes, and clicks. I was still a bit shocked because this is the average American use. The original graph showing survey results is shown below.

Original visualization by Pew Research Center

The questions that guide Makeover Monday are the following:

  1. What works and what doesn’t work with this chart?
    • I’m a big fan of the Pew Research Center – love their research and data. This visualization clearly displays cellphone use among parents and teens. The color use is great as well. The ‘net’ threw me off the first time I saw it – especially because the last two bars don’t have the percentage sign. The inconsistency confused me because my eyes saw three numbers left to right and I had to remind myself that these are percentages.
  2. How can you make it better?
    • I like this viz and this week I wanted to try out a new chart type (rather than re-create a bar chart). I’ve wanted to use waffle charts before and this was the perfect data set to practice this on.

I also chose to focus on the total percentage and provide a simple way to read this: question, answer, and waffle chart. I tried my best to be quick, simple, and to the point. My visualization is shown below, or click here.

My visualization. View in Tableau here.